Shelf Pulse by Trax and Nielsen
Shelf Pulse by Trax and Nielsen Shelf Pulse is a digitized...Read more
Shelf Pulse* by Trax and Nielsen gives you a unique, unified view of shelf analytics and point-of-sale (ePOS) data that arms you with the objective category insights you need to support your retail partners and drive growth.
*currently available in the US only
Our global retail audit panel captures shelf images across markets and retail channels.
Images are analyzed in the Trax cloud with our advanced Computer Vision algorithms and integrated with Nielsen's EPOS data.
Access insights delivered through customized dashboards.
With interactive and customizable dashboards, Shelf Pulse by Trax and Nielsen provides you with a comprehensive and dynamic view of category performance and highlights opportunities for growth.
Be your retailer’s trusted advisor with objective recommendations on planograms for the next reset.
Use data from previous resets to identify products or brands that are over or under spaced and drive category sales.
Identify where retailers are following best practices when executing against planograms and flag areas where corrective actions need to be taken.
Understand the impact of resets on your products, brands and category.
Understand how resets are affecting your share of shelf and position and use shelf data to inform retailer negotiations.
Identify and take corrective measures to close gaps in planogram compliance.
Identify categories leaders and laggards with views on availability, shelf share, unique SKU volumes across regions and store types.
Compare your market share with competitors and identify best-selling products by viewing average sales per facing at item level.
Understand how your products are arranged on the shelf vis-à-vis competitors