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Trax CEO Talks Digitizing the Grocery Experience

This video was originally published on Cheddar, the leading post-cable news, media, and entertainment company. Cheddar broadcasts from the trading floor of the New York Stock Exchange (NYSE).

NYSE Vice Chairman Betty Liu sits down with Trax CEO Joel Bar-El to hear about how the platform helps streamline the consumer retail experience and how the company plans to grow.

Watch the interview.